How this Burnaby HVAC Company is Dominating SEO Rankings

Watch the full video case study breakdown here:

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If you're a service-based business in Burnaby with a website that's been sitting online for months or even years without producing consistent leads, this blog post is for you. We’re pulling back the curtain on how our Burnaby SEO process helped an HVAC business go from sending $47,000 worth of organic quotes in 90 days to over $338,000 in that same time frame just a few months later. Yes, that happened—and yes, we’re sharing the exact playbook with you.

There are no secrets here. This is the real, step-by-step Burnaby SEO strategy we used, explained in plain English, so you can replicate it for your own local service business.

Who This Burnaby SEO Strategy Is For

This blog is for service business owners. That includes trades like HVAC, plumbing, electrical, tree care, landscaping, and similar fields. If you already have a website that's been online for at least a couple of years, even if it’s not performing well, you’re in the right place.

If your domain has some authority and maybe you’ve done SEO before (or had someone do it), you’re in a prime spot to see fast results. If you just launched your website last week, results may take longer—but the principles still apply.

Let’s walk through exactly how Burnaby SEO took one HVAC business from inconsistent search performance to scalable, high-converting organic leads.

Step 1: Customer Research (The Foundation of Burnaby SEO)

Before we did anything SEO-related, we studied the customer. Because Burnaby SEO is only effective when you understand who you're targeting and what problems they’re trying to solve.

For this HVAC client, we created a customer avatar we called "Ben."

Ben is a homeowner in Burnaby. He might be dealing with an old furnace that doesn’t heat the house in winter. Or maybe he’s trying to install a more energy-efficient heat pump system to save money long-term. Ben searches Google looking for answers. He might not always know exactly what he needs, but he knows he's too hot, too cold, or just plain uncomfortable.

Some clients like Ben have money to spend and want quality. Others are more price-conscious. Both groups use different search terms, so we identified keywords and crafted messaging to speak to each type.

This kind of user research is essential in Burnaby SEO. If you don’t know who you’re talking to, your content will miss the mark.

We asked:

• What specific HVAC services does Ben need?
• What language does he use to describe his problem?
• What does he value most: speed, affordability, reliability?

Then we built our Burnaby SEO strategy around those answers.

Step 2: Keyword Research for Burnaby SEO

Once we knew who we were speaking to, we used their problems to guide our keyword research. This isn’t just about finding the most searched term—it’s about intent. That’s the power of smart Burnaby SEO.

We identified both short-tail and long-tail keywords:

Short-tail examples:

• heat pump
• HVAC
• furnace repair

Long-tail examples:

• heat pump installer Burnaby
• best HVAC contractor in Burnaby
• emergency furnace repair near me

Long-tail keywords may get fewer searches individually, but they have higher intent and are easier to rank for. For example, "heat pump installation near me" has high commercial intent and relatively low competition. That means your website can rank faster, and the leads you get are more likely to convert.

We used tools like Google autocomplete and SEMrush to find keywords with the right balance of search volume, intent, and difficulty. And we did this not just once, but continuously.

With the right keyword list in hand, it was time to move into site optimization.

Step 3: On-Page SEO Optimization (The Technical Side of Burnaby SEO)

Here's where we took those keywords and embedded them into the HVAC company’s website in all the right places:

1. Page Titles and Meta Descriptions:

• Every service page was updated with a clear SEO title like "Expert Heat Pump Installation in Burnaby."
• Meta descriptions were rewritten to address the user's problem and offer a solution: "Need reliable heat pump installation in Burnaby? Get warm fast with certified pros."

2. Headings and Body Copy:

• Every page had a clear H1 tag with the main keyword (e.g., "Heat Pump Installation Burnaby").
• Supporting keywords like "HVAC contractor Burnaby" and "Burnaby furnace install" were sprinkled naturally through the copy.

3. Image Optimization:

• We updated all alt tags and filenames to include keywords like "burnaby-hvac-company.jpeg."

4. Internal Linking:

• We added smart text links like "install a new HVAC system for your home" linking to the "HVAC Installation Burnaby" page.
• Each link was keyword-optimized and relevant to help Google crawl the site efficiently.

5. Google Search Console:

• After optimizing each page, we submitted the sitemap via Google Search Console.
• This let Google index the entire site quickly and efficiently.

This one technical step—submitting your sitemap—is a major part of Burnaby SEO success. If you skip it, Google may never fully index your site.

Step 4: Conversion Optimization (Because Traffic Alone Isn’t Enough)

Getting visitors is great. Turning them into customers? That’s where the money is.

We focused on a few key conversion tactics:

1. Better Headlines:We added attention-grabbing headings above the fold, like:

• "Too Cold at Home? Get a New Furnace Installed Fast."
• "Same-Day Heat Pump Quotes for Burnaby Homeowners."

2. Strong Calls to Action (CTAs):We avoided weak CTAs like "Contact Us" and used ones with urgency:

• "Get Your Same-Day HVAC Quote Now"
• "Book Your Free Heat Pump Consultation Today"

3. Trust-Building Elements:

• We included reviews, before-and-after project photos, and trust badges.
• Each page had visible phone numbers, contact forms, and Google Maps embeds.

This step doubled conversions. More leads, better quality, less drop-off.

Step 5: Ongoing Burnaby SEO Content Creation

Here’s the part most people skip: Burnaby SEO isn’t a one-and-done job. It’s a long-term play.

After the initial setup, we kept things moving by:

• Publishing blogs answering common HVAC questions ("How much does a heat pump cost in Burnaby?")
• Creating new service pages targeting specific neighbourhoods ("HVAC Services in Metrotown Burnaby")
• Updating old pages with fresh content and new internal links
• Earning backlinks from local business directories and trade associations

All of this told Google, "This website is active, valuable, and deserves to rank."

Over time, the site went from a few dozen impressions per day to over 1,500 impressions and 20+ daily clicks.

That’s Burnaby SEO in action.

The Results: $338,000 in Organic Quotes in Just 90 Days

Before starting with us, Connor’s HVAC website brought in about $47,000 in quotes over a 90-day period. After implementing our Burnaby SEO strategy, that number jumped to over $338,000.

And that was just the start. That same site is still climbing in search rankings and continues to bring in qualified leads every month. It’s not a one-time win—it’s an ongoing revenue channel.

Burnaby SEO transformed Connor’s website from a digital brochure into a lead-generating machine.

Final Takeaway: Burnaby SEO Works (If You Do It Right)

If you’re a contractor or service-based business in Burnaby, SEO is the highest-ROI marketing investment you can make. But only if it’s done strategically.

Burnaby SEO is about:

• Knowing your customer
• Targeting the right keywords
• Optimizing your site from top to bottom
• Turning traffic into leads
• Updating content consistently

If your website is already live and has been around for a while, you could see results like Connor did in as little as 90 days.

Want to find out if you’re a fit for our Burnaby SEO services?

Click here to book a free discovery call and we’ll map out your first $100K in organic quotes.

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