June 18, 2025
Want to see the full video breakdown? Watch below!
Most renovation companies rely on word of mouth, outdated flyers, or low-converting ads. But what happens when you tap into a full-stack SEO and paid ads strategy that actually works?
You get results like this: $311,000 in new revenue in just six months.
That’s exactly what Joe from Heilman Renovations, a kitchen renovation contractor in North Vancouver, generated after working with us. In this blog, we’ll break down the exact SEO and paid ads strategy we used — so you can borrow it, adapt it, and apply it to your own business.
Joe runs a local home renovation company in North Vancouver that specializes in kitchen remodels. Before working with us, he had a good reputation and a decent website. But he wasn’t getting the volume or quality of leads he needed.
We stepped in mid-2024 to implement a targeted North Vancouver SEO strategy, backed by high-converting landing pages and smart Google Ads. Within the first 6 months, Joe closed $311K in deals — all tracked directly to website leads.
Here’s how we did it.
Most contractors cast too wide a net. We do the opposite.
We focused entirely on one high-intent service (kitchen renovations) and one specific location (North Vancouver). That allowed us to find low-competition, high-converting keywords like:
We used Semrush to identify keyword volume, intent, and ranking difficulty, then mapped out the top variations we could realistically rank for in the shortest time.
Next, we built dedicated landing pages for each of those keywords. These weren’t blog posts. They were lead-generation machines, designed to convert search traffic into quote requests.
Each landing page included:
/kitchen-renovation-north-vancouver)Why multiple pages for the same service? Because search intent varies. One person types “kitchen renovation contractors North Vancouver,” another types “kitchen remodelers near me.” Two search terms — same need. We made sure Joe’s site showed up for both.
To boost Google’s trust in the site (and get Joe’s rankings higher, faster), we published regular blog content targeting long-tail keywords and common homeowner questions.
These blogs weren’t just fluff. Each one was SEO-optimized and written to:
Think topics like:
By stacking these pages consistently, Joe’s website became a go-to resource for local homeowners — which gave Google a reason to boost his service pages too.
Joe was already running Google Ads, but like most contractors, he wasn’t tracking conversions. His budget was being drained by useless clicks.
We cleaned everything up and rebuilt his campaigns from the ground up:
We also made sure his SEO and Google Ads were fully aligned — so when someone searched “kitchen renovations North Vancouver,” they’d see:
That level of visibility builds instant trust and drives action.
SEO and PPC aren’t set-it-and-forget-it systems. Each week, we monitored:
Joe also followed our advice and increased his ad budget upfront (instead of “testing small”), which helped us gather conversion data faster and optimize for ROI.
Once we had 10+ conversions, we shifted to Performance Max to get even more leads for less spend.
By focusing on one service, one area, and building a website funnel around North Vancouver SEO, we helped Joe go from “meh” results to $311,000 in new business within six months.
This strategy works. And it’s repeatable.
If you're a home service business in North Vancouver — whether you're in plumbing, HVAC, landscaping, or renovations — and you're tired of relying on referrals or ads that don’t convert, this is how you build an online funnel that generates leads on autopilot.
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